You’ve got to start with the customer experience & work backwards to the technology.

Don't be a complainer; make things better, let it go, or take action to make it better.

UI is the saddle, the stirrups, & the reigns. UX is the feeling you get being able to ride the horse.

Good design is about process, not product.

Testing with one user early in the project is better than testing with 50 near the end.

Your most unhappy customers are your greatest source of learning.

To design an easy-to-use interface, pay attention to what users do, not what they say.

Design for spread and scale.

Speak Human. Feedback is for human beings, so address them as such. Use the words your users use.

By solving our own most difficult problems, we're potentially creating immense value for everyone else.

When creating content, be empathetic above all else. Try to live the lives of your audience.

Design can solve society’s biggest problems… if we cultivate a love of learning through the design process.

Rule of thumb for UX: More options more problems.

You’re designing a product for people, and it doesn’t matter if it’s on Android or iPhone or Windows Phone.